Comments for mindblob

Comment on Flat world vs round world by Nicola

Nicola — Wed, 28 Feb 2007 01:32:40 +0000

your website is FUCKING incredible, never seen something so great in my life. i love!!! love your #1 Fan NIKKK xx

Comment on Flat world vs round world by Erin

Erin — Wed, 28 Feb 2007 01:31:37 +0000

this site is soooooo fucking awesome! youve taught me soo much!
Erin xo

Comment on Viral video – CBS definition by mindblob

mindblob — Sun, 13 Aug 2006 12:55:14 +0000

You’re welcome Karin.

Comment on Pandora – The Music Genome Project™ by mindblob

mindblob — Thu, 03 Aug 2006 16:10:12 +0000

Thanks for the link Tim. Great idea.
I’ll send you my stations. ; )

Comment on Pandora – The Music Genome Project™ by Tim

Tim — Thu, 03 Aug 2006 00:30:56 +0000

Have you created some stations you like? Come share them at this Crispy News site built for sharing Pandora discoveries.

http://pandorastations.crispynews.com

Thanks!

Tim

Comment on Vincent’s wave against G(AOL)iath by mindblob

mindblob — Fri, 21 Jul 2006 22:14:31 +0000

So many information on AOL sales/after-sales dpt dissapointing customers seem to come out lately, after Vincent Ferrari’s idea to share his experience on the net. This is definitely not going to do any good to the giant, right.

Now as people read reviews and blogs sharing opinions on a subject before they actually choose a product or service, so… there should obviously be consequences on sales at AOL after this story. Question is : how big is the damage to AOL? After all, are more people going to cancel their accounts and less people going to choose AOL?

Anyone have figures on this matter? (Before / After)

Comment on Vincent’s wave against G(AOL)iath by Kyle Korleski

Kyle Korleski — Fri, 21 Jul 2006 09:49:40 +0000

What AOL doesn’t want you to know is that AOL’s Member Services is staffed by individuals with varying training in sales techniques. These individuals (known as savers, member retention consultants, the saves queue, etc) are employed by AOL to improve AOL’s bottom line. Other representatives are also cross-trained into this area (they are known as SRV reps, or saves reserves). These reps collectively will negotiate, barter, cajole, persuade, deceive, or force you to keep your account in any of the ways that they find appropriate and believe that they are right in using (most of the time). They have a large arsenal of tools and offers available for use that are meant to preserve the sheer numbers of AOL’s membership even at the expense of a month or two where they pick up the tab for your service. These reps are paid an hourly wage comparable to all other representatives and also earn a commission (saves bonus) based on the combination of the rep’s saves percentage (the number of people in a month that were still members after talking with the rep) and his retention rate (the percentage of those members saved that remain on the service after three months without calling to cancel again). A 5-10 minute conversation that you may have with this representative is potentially worth up to $12 for that rep and bonuses of $1000-$2000 per month are not unusual. I shouldn’t have to say it, but these AOL employees are out for blood. If they think that there is even a chance that you will stay with the service, they will go after you–sometimes beligerently.

Comment on Vincent’s wave against G(AOL)iath by The Artist

The Artist — Tue, 11 Jul 2006 22:23:37 +0000

That is such an inspirational story, has made my morning, best wishes, The Artist

Comment on The new creative mind by mindblob

mindblob — Tue, 04 Jul 2006 11:15:15 +0000

Interesting perspective you point out. Yes, of course, marketing is supposed to be customer centric, that’s perfectly right.

Until now, marketing and advertising was using traditional media (TV, press, radio, cinema, billboards, guerrilla, etc.). The thing is that now, there is a new communication canal to be considered : customers themselves.

The thing is that now customers have the ability to share opinions and spread widely over the net. Web 2.0 just brings tools to customers to acheive that. Today, 85% of all the internet sites on the web are personal websites, published by customers themselves, so the communication power they now have is… enormous.

The audience is not depending on media anymore to find and share information. The audience is not listening like it used to be.

Question is : how is marketing going to integrate their own customers into their media plan? Imagine, 1 single and legitimate unhappy customer, spreading his experience over the net… finding echos of other customers like him. This could create a disaster in terms of image communication. Brands spend millions to convince people they are the best… well, they could spend even more to recuperate such an event on the web. AOL just experienced such a case-story. I’ll post that example.

On the other hand. A real good label (even the smallest on earth), carried by customers over the net, could reach unexpected peaks… if people communicate positively about it. So if customers used to be kings… they could turn out to be Gods if brands don’t understand that communication is now more than ever bilateral.

Comment on The new creative mind by creative mindset

creative mindset — Mon, 03 Jul 2006 19:24:59 +0000

I find it intriguing the idea that “Web 2.0″ is somehow new to marketing. Marketing was originally supposed to be customer centric, it just wasn’t always conducted that way. Now suddenly we are being told there is a “new customer directed paradigm.” How new is it? Marketers are going to have to do real marketing? Weren’t customers always king? I have this suspicion the dirt on the M word is being cleaned off . .