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The new creative mind - June 30th, 2006

Posted by mindblob in Creativity.

The new creative mind

Thinking about “how to think” and organise ideas before launching them into reality… Here is a recent proposition of David Armano (Creative Director at Digitas), for the anatomy of the new creative mind. Basically, as the target audiences are evolving into more active/interactive kind of receptors (vs. untill now, vegetative receptors), the new creative minds need to integrate analytical, expressive, curious and sensual qualities into their thinking process. A blend of logical thinking and problem solving for advertisers on their way to integrate digital media to keep contact with their target audiences (although the word “audience” should maybe be reconsidered as target is now also empowered to act and react to the brands and messages sent their way).